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Women, Infants, and Children (WIC)

What is WIC?

The Women, Infants and Children (WIC) Program helps keep your family healthy and strong by providing:

  • Wholesome foods for pregnant women, new moms, infants and children under 5 years old.
  • Breastfeeding support including help getting a breast pump.
  • Individualized nutrition information and feeding tips for your family.
  • Referrals to other community programs and health services like lead testing and fee-exempt water test kits.

Do I Qualify?

  • Many working families, including self-employed and military families, qualify for WIC. Check updated income guidelines.
  • You may also qualify if anyone in your family is receiving FoodShare, Medicaid, or BadgerCare Plus.
  • Foster children and Kinship Care recipients under age 5, and foster teens who are pregnant are eligible for WIC.
  • Aren’t sure if your income or BadgerCare qualifies you for WIC? Call (715) 532-2210 to talk with a WIC Staff person who will screen income eligibility over the phone.


How Do I Apply?

To apply for WIC in Rusk County, call (715) 415-1714 to schedule an appointment or you can apply WIC Mom Strong online or Rusk County Online. Then, we will call you to schedule an appointment.

What can I expect at my WIC Enrollment Visit?

Step 1: WIC staff will collect and verify proof of address, identification for all applicants, and income or program participation.
Step 2: A short health assessment is completed by trained WIC staff which includes height and weight measurements and may include a small finger stick blood test for hemoglobin.
Step 3: A Registered Dietitian will assess your nutrition needs and determine the best WIC foods for you.
Step 4: WIC staff will activate your eWIC card with loaded benefits and show you how to shop and use your card.

 More details about your appointment can be found here: https://www.dhs.wisconsin.gov/wic/income-guidelines.htm


Where Do I Shop With WIC?     

WIC Approved Stores in Rusk County: 
  • Skabroud's, Main St, Sheldon, 715-452-5161
  • Wal-mart, W. 10th St S., Ladysmith, 715-532-2039
  • The Market at Ladysmith, W. 9th St N., Ladysmith, 715-532-3113

The eWIC card can be used in any WIC approved store in Wisconsin.


Download the Wisconsin MyWIC App in the Apple Store or Google Play store to view your benefit balance, scan food items, find WIC stores and receive WIC messages and alerts.


How Do I Use My WIC Benefits?

  • Watch the video Shopping for WIC Foods
  • Refer to the WIC approved food booklet provided by the Wisconsin Department of Health Services that is available in English and Spanish.



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